In an effort to tackle overstock and support sustainability changes in dynamic markets, eJaby, a commerce marketplace, has launched in the UAE. The eJaby platform connects customers directly with quality overstock products, creating a win-win scenario for conscious consumers, suppliers and the planet, by tackling food and other limited-lifespan product waste.
eJaby utilises advanced technology to connect suppliers with customers who value quality products at exceptional value, including food, beverages and non-food products. By focusing on overstock items – products that are past the product of their shelf life but still meet rigorous quality standards – eJaby provides customers with products that support sustainability efforts. This approach aligns with international sustainability goals, including the UAE’s target to reduce food loss and waste by 50 per cent by 2030.
“The cost of food waste, related to food service and retail combined, tops at around $23 billion annually in the region alone”, said Maxim Haartsen, Co-Founder of eJaby. “By providing an alternative online sales channel for suppliers, we ensure a smart shopping experience, adhering to a positive lifestyle where customers appreciate both quality and value.”
Sustainability at the Core
The company says it is deeply committed to sustainability, incorporating eco-friendly practices throughout its operations. The platform supports the UN’s Sustainable Development Goals, particularly SDG 12 (Responsible Production and Consumption) and SDG 13 (Climate Action), by minimising the environmental impact of food waste and promoting responsible consumption.
“We see eJay as more than just a marketplace”, said Menna Shahin, Co-Founder of eJaby. “We want out eJaby community to join us in reducing CO2 and making a positive impact on the environment. Every other played through eJaby contributes to reducing waste and building a healthier planet. It’s a movement towards a more sustainable and efficient system.”
Expanding Research and Impact
The recent eJaby launch in the UAE marks the platforms expansion into the MENA region, with plans to enter the Saudi Arabian market by early 2025. The company’s growth reflects a broader trend towards sustainability in the region, positioning eJaby at the forefront of this critical movement.
